Research

Published analysis, not opinion

Long-form work on valuation method, platform risk, and the due diligence a channel purchase actually requires. Each piece is written to be applied, not skimmed.

Published in sequence

Each piece assumes the one before it, so the order matters more than the volume. New research is added here as it is completed.

All articles

How to evaluate a YouTube channel before you buy it

The three-stage diligence sequence serious buyers apply before price is ever discussed — what to verify, in what order, and which findings end the conversation.

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Start with the assessment

Six questions that show which parts of this material will matter most to you. Three minutes, no prior experience assumed.

Take the risk assessment