The evaluation framework
An eight-minute walkthrough of what a structured evaluation actually covers, why trailing revenue is a poor starting point, and what separates a priceable asset from an unpriceable one.
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The walkthrough covers four things: where the gap sits for most buyers, what a structured framework assesses that an ad-hoc review does not, the three objections that stop serious buyers from acting, and what tends to happen to buyers who proceed without a defined process.
It assumes no prior experience with the asset class and makes no claims about returns.
Six questions. About three minutes.